Instagram Caption

The Instagram caption is a short, punchy version of your weekly content tailored for Instagram — usually under 200 words, with a hook up front, line breaks for readability, and 5–8 relevant hashtags at the end.

How to access

After generating a week's content, find the Instagram Caption channel panel.

How to post it

1. Click Create Social Image to generate a square branded image — see Social Cards
2. Click Copy to Clipboard to grab the caption text
3. Open Instagram on your phone, tap the + to create a new post
4. Upload the social card image, paste the caption, and share

Instagram doesn't allow direct posting from web tools (their API is restrictive), so this is a copy-paste flow.

What's different about this vs. Facebook

The AI writes Instagram captions differently than Facebook posts:
- Shorter — IG users skim
- Hook first — the first line is everything since IG truncates
- Hashtags — auto-included for discoverability
- Light emoji — 1–3 max, used sparingly

Tips

• Don't strip the hashtags. They drive most of the reach for church accounts.
• First line matters most — Instagram only shows the first ~125 characters before "more." Make sure the hook is there.
• Post in the morning for best engagement on church accounts (7–9 AM your local time).
• Use Stories too. The caption is for the feed post, but the social card image works great in Stories with a "swipe up" or location tag.

Related: Facebook Post · Social Cards · Generating Content